I am about to take the MB2-719 certification, this certification covers the Dynamics 365 for Marketing Application. I plan to create a series of blog posts that collectively should help anyone else preparing for this exam. In this post I will review the topic of tracking online behaviour.
You can see below that needing to know about tracking online behaviour is referenced in the “manage data quality and privacy” section of the exam;
A contacts interactions can be viewed by using the “Contact Insights” form.
To setup a page to be tracked you will need to create an entry under internet marketing in the websites option. Creating a new entry here lets you specify the details of the page.
The timeout option is used to group visits which happed within a short timeframe from a single browser into one session. Essentially after a period of inactivity this timeout period will be used to trigger the start of a new session.
Once your webpage is live you’ll now be able to use the timeline tab to track online behaviour.
I hope I have given you a simple introduction to the concept of tracking online behaviour. As part of your exam preparation for MB2-719 I suggest you test this out for yourself. (Hands on practice is, as always, very important!) Enjoy.