I am about to take the MB2-719 certification, this certification covers the Dynamics 365 for Marketing Application. I plan to create a series of blog posts that collectively should help anyone else preparing for this exam. In this post I will review the topic of tracking online behaviour.

You can see below that needing to know about tracking online behaviour is referenced in the “manage data quality and privacy” section of the exam;

Dynamics 365 for Marketing can be used to track how, when and from where your website is visited. This is achieved by generating JavaScript code that when added to the pages in your website will allow the monitoring to begin. This JavaScript code makes use of cookies to log each page visited. Visitors are anonymous unless they start their journey from a Dynamics 365 for Marketing landing page and then their interactions will be linked to an actual contact.

Tip:
A contacts interactions can be viewed by using the “Contact Insights” form.

You can use just one JavaScript as Dynamics 365 for Marketing will use the unique ID in the code to group all visits to pages that have this ID together. But you may also want to generate different scripts to report on various sites or sections of your site independently.

To setup a page to be tracked you will need to create an entry under internet marketing in the websites option. Creating a new entry here lets you specify the details of the page.

The timeout option is used to group visits which happed within a short timeframe from a single browser into one session. Essentially after a period of inactivity this timeout period will be used to trigger the start of a new session.

When you save the websites record some JavaScript code is generated. This information code can then be copied and inserted into you website.

Once your webpage is live you’ll now be able to use the timeline tab to track online behaviour.

Important Note:
As this feature makes use of cookies you will need to ensure that your website includes cookie consent!

I hope I have given you a simple introduction to the concept of tracking online behaviour. As part of your exam preparation for MB2-719 I suggest you test this out for yourself. (Hands on practice is, as always, very important!) Enjoy.